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I feel like he’s spoiling my enjoyment of coffee
Why worry about it? Just treat them as what they are, a bit of entertainment. I wouldn't do 90% of the crap he does but it's fun watching someone nerd out trying things.
Also, I fucking hate the aeropress, ever since one was brought into the office I was working in about 10 years ago, I always thought it was a massive faff for coffee no better than using a cafetière. Still gonna watch all the vids though.
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Your approach is dead right, what’s appropriate within industrial r&d and commercial service is often complete overkill in a domestic setting. There are many for whom the process is as important as the result but most people are not wired that way and just want to enjoy their coffee.
If you’re in the business of producing content then it doesn’t take long to burn through the consumer level stuff and get into the ‘trade secret’ type stuff which hobbyists find fascinating, but there needs to be more emphasis on reminding people that they really don’t need to go to this level of fucking about. Try it if you’re curious but this is not the secret to enjoying a cup of coffee at home.
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To be fair I think all the extra equipment people name as essentials like scales/times/naked PF etc etc are not essential at all, and if you know how to make coffee, you will make a good coffee without any of that, especially with a machine/bean combo you know.
They are useful tools that can help you guide your way through the process (though I think it can be quite distracting as well) or give you some pointers as you learn, but ultimately not something anyone who's made a fair few coffees should need to pour a decent one.
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Stevethecoffee
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@Jonny69
What’s my takeaway from the first Hoffman Aeropress video?
So I’m interested to see what the next couple of videos come up with, but I think I’m unsubscribing after those. I found his early videos quite enlightening but, longer term, I feel like he’s spoiling my enjoyment of coffee. For best part of a decade I’ve been making perfectly good espresso drinks by eye, without a grinder and without scales. I feel like I’ve been maybe goaded into messing with that process and it’s broken something somewhere. I sometimes flick over to another forum I used to use a lot (where they’re not generally Hoffman watchers) and it’s interesting to see that they’re mostly using more traditional machines and not spending £££ trying to chase things down to the nth degree. It’s been interesting learning from him about grind, roast, pressure and water etc but maybe I’m done with that now.