I do wonder whether independent brewers are making money when they sell through the multiples.
Eight x 330ml cans for £9 suggests someone is taking a big hit. Yes - supermarkets sell booze as a loss leader (and I understand the economics of scale) but they’re also notorious for shafting small suppliers for the ‘privilege’ of carrying their lines.
I do wonder whether independent brewers are making money when they sell through the multiples.
Eight x 330ml cans for £9 suggests someone is taking a big hit. Yes - supermarkets sell booze as a loss leader (and I understand the economics of scale) but they’re also notorious for shafting small suppliers for the ‘privilege’ of carrying their lines.