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andyfallsoff
I think Corbyn's reputation as a radical made his policies seem more extreme than they were.
I think Starmer could use his slightly bland image to make things like better public control of utilities and and education reform seem like common sense policies (which I think most people think they are) rather than socialism in sheep's clothing.
There's also a case to present welfare reform and public control of services as a nostalgic and conservative move if it's done skilfully. Lots of the public don't really like cold neoliberalism but the Tories have recognised this and gone all "One Nation" while Labour just flap around.