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I think Corbyn's reputation as a radical made his policies seem more extreme than they were.
I think that's true. But Corbyn also used that word to identify himself and his policies / manifesto, so it's hardly surprising that people associated him with that word.
I think peopel learn the wrong lesson about Blair. It's not that sensible politicians win votes; it's that when people trust a politician, they have more latitude to deliver serious change. I think Blair could've been a lot bolder than Corbyn ever was and people would've accepted it much more willingly.
ReekBlefs
I think Corbyn's reputation as a radical made his policies seem more extreme than they were.
I think Starmer could use his slightly bland image to make things like better public control of utilities and and education reform seem like common sense policies (which I think most people think they are) rather than socialism in sheep's clothing.
There's also a case to present welfare reform and public control of services as a nostalgic and conservative move if it's done skilfully. Lots of the public don't really like cold neoliberalism but the Tories have recognised this and gone all "One Nation" while Labour just flap around.