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I agree, I don't think he is trying to, although I think they have veered in that direction a couple of times. But I really don't think that's the ground they should be fighting on.
I think they should try to couple Starmer's "Prime Ministerial" looks and establishment image with some genuinely progressive policies and not be afraid to be seen as radicals who actually stand for something.
Especially given that they're up against someone who is colourful, and radical, and has delivered on their main election pledge already.
Yet he's still less popular than Jeremy Corbyn in 2017.
It's a dire situation he really needs to turn around. He won't win the manufactured "culture war" and shouldn't even try.
He needs to do something though, perhaps on education where the Tories have been absolutely shambolic for the last two years and where the latest big idea is to take away phones because Williamson has decided based on absolutely nothing that behaviour is probably bad, and that creating a furore around phones might distract people from the exam shambles and his ideas about making teachers in a demoralised profession where 1/3 want to leave work longer hours with shorter holidays.