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Ha ha, well they both hit the happy bitter taste buds for me at least!
Small world! I'm looking forward to seeing the festival, if it happens this year. We looked at a house in Confolens and after finding it on Street View realised it was right opposite the festival site. No thanks! Being able to drive or cycle 4km away from it is important :-D
We have a few on the barn, which may have been a shop 100 years ago.
There's a huge "SUZE" painted on the end wall, best seen on Street View: https://www.google.com/maps/@46.0519698,0.6839567,3a,30y,354.8h,86.87t/data=!3m7!1e1!3m5!1sQcvsXvzLSIAGS_9BDG9EKg!2e0!6shttps:%2F%2Fstreetviewpixels-pa.googleapis.com%2Fv1%2Fthumbnail%3Fpanoid%3DQcvsXvzLSIAGS_9BDG9EKg%26cb_client%3Dmaps_sv.tactile.gps%26w%3D203%26h%3D100%26yaw%3D349.92014%26pitch%3D0%26thumbfov%3D100!7i13312!8i6656
and a couple on the front. One is "Chocolate LOUIT", and the other next to it is hard to make out but may say "Lubin". There's another very faded one at the other end but it's hard to tell what it used to be.
Suze, by the way, is a rather delicious bitter drink. Tastes a bit like chinotto.
Louit Freres still exist, as a subsidiary of an Italian company, but the brand only goes on mustard now.