• rebrand innertubes as tubePLUS,

    sell it as cool new technology which allows one to mount tyres easier, no gunk to deal with, fix any puncture in 2 minutes, able to swap tyres whenever the mood changes, no faffing with air compressors

    "i have had tubeless, but honestly, would choose tube plus every time, my thumbs love me" - person who rides a tow path once a week

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