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I think I must've explained my point badly because I'm not sure your response follows from what I meant to say.
I don't give a fuck about flags, but a vast majority of voters feel very positive about them. When we as a party of government appear to feel ashamed of that flag, it not only excludes those voters, it also feeds into the idea that we are weak on security. I think it's reasonable for a voter to want the potential leader of a country to be proud of that country and want the best for it. Showing that we are not ashamed of the flag which represents that country is a good way NOT to exclude those people.
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Yeah, I must have misunderstood.
"exclude those people who really do care about the flag by appearing to be ashamed of it" to me read as a proposition. That is: "People who are ashamed of flags (and therefore actually do care in some sense) should be excluded." I.e., people who say "fuck that flag, burn it! I couldn't care about flags less!" should be fucked off out of the party.
But I think I get you now: "[don't] exclude those people who really do care about the flag by appearing to be ashamed of it." This was probably clear if read as a direct reply, so apologies if this is what you mean and I missed it. I'd say this falls under the whole category of "don't fucking worry about flags" though.
Poppies, however!
Wot?
Why add that caveat? Can't people hate symbols of nationalism and not be excluded from whatever it is you want to exclude them from (in this context, the Labour party)? Is the culture war fine so long as it's used to exclude those who burn flags?
Labour should give zero fucks about flags. The end.