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yes, discussion of exact typeface etc starts here: https://www.lfgss.com/conversations/238854/?offset=5000#15458271
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If it helps, I got a thermal jersey and disco gilet from them last week.
It's really nicely made and the fabric looks and feels excellent. It's very comfortable. There's lots of nice little details in the design and so-on, and it generally seems well thought out.
I also think they're the best offer for expensive and boring as I'm not keen on PNS but if I have to be honest it doesn't perform any better than less expensive offerings (e.g. La Passione, who I also really like), but it is much nicer looking than most other stuff.
moodboard: mid-period apple/early oakley/hints of designers republic
positioning too similar to their own universal colours.