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From your link: "Our brand name Snickers Workwear is derived from the word for carpenter in Swedish: snickare." ;)
I had a Swedish girlfriend for a few years and as every other kid in Scandinavia I grew up watching a show about child abuse in Sweden. The central plot point of each episode was the kid (Emil) had to make it to the carpenters workshop (the snickarboa) and lock himself inside, so his dad wouldn't catch him and punish him.
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as every other kid in Scandinavia I grew up watching a show about child abuse in Sweden. The central plot point of each episode was the kid (Emil) had to make it to the carpenters workshop (the snickarboa) and lock himself inside, so his dad wouldn't catch him and punish him.
Well, hopefully this early education meant that you thought twice when you were about to fall off your stilts through a window into the blueberry soup or hoist your little sister up a flagpole.
That's interesting, I was pretty sure they had an extensive ad campaign based on the first owner making clothes for electricians.
https://www.snickersworkwear.com/page/about_our_heritage
He was an electrician, my knowledge of Swedish is largely about the lovely women so I may well be wrong about the trades names.