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That's interesting, I was pretty sure they had an extensive ad campaign based on the first owner making clothes for electricians.
https://www.snickersworkwear.com/page/about_our_heritage
He was an electrician, my knowledge of Swedish is largely about the lovely women so I may well be wrong about the trades names.
Airhead-
From your link: "Our brand name Snickers Workwear is derived from the word for carpenter in Swedish: snickare." ;)
I had a Swedish girlfriend for a few years and as every other kid in Scandinavia I grew up watching a show about child abuse in Sweden. The central plot point of each episode was the kid (Emil) had to make it to the carpenters workshop (the snickarboa) and lock himself inside, so his dad wouldn't catch him and punish him.
JesperXT
A bit nitpicky, but I'm pretty sure 'snickare' are cabinet makers or carpenters. Having only used their jackets (which are great!) how are their trousers? I've always used Carhartt, but that's the only clothes brand my builder's merchant won't give me my trade discount on, so might shift to something else.