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Only two things in life are certain: death, and Rolex price rises.
They refresh all their core lines regularly, it's just what they do. The new movement and upgraded bracelet clasp are the biggest deal but why not throw some new colours etc. in while you do.
It might be that the 36 / 41 designation was partly intended to bring it in line with the Datejust and Day-Date ranges.
For me I think the 39mm is great dimension wise, for my slim wrists anyway (tried the red grape as no black at the time), but I prefer the double baton hands and dial layout of the 36mm, so when I watched that video it gave me some hope about the 41mm as its very close to the old 39mm. Only tried vintage DJ 36mm wise, so my opinion could change if I tried a newer OP 36mm.
I still think it was a pointless move by Rolex though. Why create a 41mm OP when the dimension are so close to the 39mm you already had? I guess some would say that it then goes inline with the 41mm submariner update but then the OP is the perfect watch to dress up or down, were as the Sub is an all out sports / tool watch and I feel that the 39mm spec reflects that well and separates the collection well too.
Maybe its because they wanted to charge more for very little manufacturing cost difference, if any at all?