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That's interesting, I was pretty sure they had an extensive ad campaign based on the first owner making clothes for electricians.
https://www.snickersworkwear.com/page/about_our_heritage
He was an electrician, my knowledge of Swedish is largely about the lovely women so I may well be wrong about the trades names.
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I had been thinking of going to Carhartt but I have a lot of Snickers. The new flexible stuff is great. I have a lot of the heavy canvas stuff that just won't die. The vest is brilliant especially for overhead stuff. I have at least 10 polo shirts some must be 10-15 years old. I've not really had a bad piece from them. The way the Hultafors knives work in the holster and fix to the leg is great.
Airhead
@JesperXT
A bit nitpicky, but I'm pretty sure 'snickare' are cabinet makers or carpenters. Having only used their jackets (which are great!) how are their trousers? I've always used Carhartt, but that's the only clothes brand my builder's merchant won't give me my trade discount on, so might shift to something else.