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Thanks for the alternate insight! I will have a listen for sure..... I’m always up for hearing differing points of view on all things, so I’m sure I’ll find what he has to say interesting.... whether i agree with his approach or not.
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I shared exactly this thought when I listened to Justin on the podcast with Gus and Bobby J. Very heavy focus on kit being bling, wearing cool trainers, nice team cars etc which having worked in cycling development in Manchester is the opposite of the ‘cheap, available to everyone’ image we struggled to put out. I think Tao has a better approach with his ‘let’s stop the money based arms race’ and plays more to the strengths of popular inner city sports that you can play in whatever trainers you have on, you don’t need extra kit and if you do your club can afford to provide it etc.
Tallboy
I agree that will certainly be the message that comes across to a segment of people. I would definitely recommend listening to some podcasts with Justin not just because their insightful into what they’re trying to tackle but he’s also genuinely an entertaining guy. Something that ties into the lifestyle thing that they advocate a lot for is athletes realising their worth to sponsors as individuals. This cuts both ways in terms of sponsors moving away from offering really bad deals (loaner equipment and very little pay on short term durations) but simultaneously the athletes needing to do the work (self-promotion, social media and generally being someone that people want to look up to in the sport) to justify their value to sponsors.