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Yes that's the stuff. I've got the leathery style Fizik on the Merckx on previous page, and also have it in white on a couple of bikes, and agree its great, it lasts for years and is easily kept clean with some soapy water.
I used to use the older Fizik Dual bar tape which had exactly the same suede-ey feel as the stupidly named new stuff, and in my experience it also lasts for years. Over time the suede-ey-ness does go but the tape ends up looking like the black leathery tape, but guess with lighter colours it may look a bit rougher over time, I've only ever had it in black.
Thanks mate, the frame looks ever more purple in real life than I've ever managed to capture in pics. It sounds more like something you'd put in a bong, but the tape is 'Fizik Tempo Microtex Bondcush Soft Bar Tape'.