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Well, it's just a pun in German. The ordinary meaning of "Erdgeschoß" is 'ground floor', but "Geschoß" can mean not only 'floor' or 'storey', but also 'projectile'. The "Erd-" bit refers to earth/the ground, so the pun's meaning is something like 'a ground projectile'. This character is probably also why you're after one. :)
Their whole range is not very dyslexic friendly.