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  • Reads like a very good advertorial. I wonder who at the Guardian knows who at Easy Joes?

    That said, the under canopy growing is quite important I think? Isn't deforestation for bigger coffee crop an ongoing problem?

  • it can be, but what those trees are are crucial, are they a secondary crop or a subsistence crop? how do they work agronomically? The title of the piece is click baity and there is little evidence to show that shade grown coffee is of better quality across the board than non shade grown, too many other factors are at play

    Agree on the advertorial nature of it and I notice that there is not mention of the price paid to the producers apart from to claim £9,50 a bag is expensive, which it isnt. £9.50 is cheap, very cheap when considering the costs all the way up the value stream from the producers.

  • I'd buy lower quality shade coffee over unshaded if it helps slow deforestation.

    I guess coffee is likely a drop in the ocean compared to beef & palm oil?

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