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‘The horology world's lack of attention to typographic detail is enough to drive a type designer crazy.’
Edit: The episode of Abstract (Netflix) about Jonathon Hoefler that @regal made me watch is really good btw.
Hoodwinkee getting in on my act now.
https://www.hodinkee.com/articles/the-case-for-better-watch-typography
Would be more convincing if they hadn’t put out a Montblanc chrono collab with Arial all over it.