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How BMW expect to compete with the Model Y is beyond me. The I3 and I8 were clearly the work of the A team at BMW. The car above is an abomination, both in terms of the engineering and the styling. Looks like that rather than create a new platform they've just stuck the gubbins in an x3.
hurricane_run-
Agreed. It really feels like they're not taking it seriously.
I can easily see them fading away in the next 5-10 years if they don't transform massively.
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I've thought for a number of years that VW, Ford, BMW etc were waiting until electrics were viable, then they'd reel out normally styled electrics accross their existing range (including GTI / RS / M versions) and then no-one would buy a Tesla. It's likely a no-brainer that most people would buy a 3-series instead of the Tesla equivalent, whereas I don't think many would buy that BMW above.
It doesn't seem to be happening, and that tipping point for the older manufacturers seems to be here / now more or less.
Soul
christianSpaceman
This.
Long term BMW fan / owner but they've completely lost it.