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Sorry that wasn't mean to sound angry at you, so no need to apologise!
Cases where the victim isn't known to the perpetrator are unusual, so that's one, but there was definitely more going on in this case.
Like you said, there are many missing person cases unfortunately which normally receive no / little media coverage.
Fox
Indeed I should probably say "mediagenic" rather than "photogenic".
What are the triggers that turn an adult missing persons case into news? Is it reliant on media picking it up or is it also to do with police categorising it in a certain way, making an appeal etc. Is it just the number of days? I see missing persons appeals on social media quite often and sometimes they even have police case numbers attached but rarely make the news.