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its not an inclusive brand
A lot of what PNS are or aspire to be is basically "Rapha 10 years ago". A lot of their ambassadors are ex-Rapha. A lot of the regulars on their rides are ex-RCC. Their doing a January 500 of sorts. They have a mobile cycle club. etc etc. It's well executed, but not very original.
They're obviously very popular here in their hometown and a lot of their customers moved on (up?) when the plebs / recreational riders started to wear Rapha. The irony is for a brand owned by a fashion designer their loyal customers pretty much wear a uniform (block colour jersey, white sock, white S-Works shoes, Prizm road Oakley etc. And half of them ride S-Works Tarmac or their Cannondale collab. You should see their club ride. It's about status but in a very let's not stick out too much Danish way.
Can't deny the commercial success though. Here at least.
Lolo-
this is pretty much spot on, but i would add that the long-term goal for PNS seems to be a lot more fashion-related than Rapha, which seems obvious. they were having a pop-up corner in Soho for a while along with other brands, WoodWood among them..
About the "club" though yes, the rides pics are a somewhat painful ... let's just say that diversity does not come naturally -
It's about status but in a very let's not stick out too much Danish way.
Can't deny the commercial success though. Here at least.
This made me laugh... they seem happy though in their own way I guess.
The thing is now you have brands riffing on the PNS vibe tho. It's all a bit cringe.
Imagine the stress of going on a PNS ride. OMFG, not sure one could cope trying to acheive "belonging", both financially and mentally.
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I can’t speak for who wears it or what
By but to me it’s just that they do jerseys with long arms and tights with long legs that just fit perfect for anyone who is over 190cm…
But that seems to go along with the danish herotage of the brand I guess.
Glws
_Zed_
titof
The whole NVPA or whatever the fuck they are doing is just fucking nonsense. Are they launching the apple Mackintosh? I'm confused. If you are going to riff on people and other brands at least go big like Godnfamous. Those guys are ace.
They are tarnished by the guy who doped.
@andyp their kit was on sale at Giant St Pauls. I blame dave the rave.
PNS sizing is totally ridc. And pricey. The international cycle club, well Rapha are doing it too, albeit much better. PNS is founded by https://www.instagram.com/karloskarolsen/?hl=en
I actually like some of his Wood Wood stuff and collabs he has pulled off in the past. I wouldn't buy it PNS tho, albeit they do support women's cycling and participation, its not an inclusive brand (they could work harder on this)...
I contacted them (PNS) to get some bits for a prize draw/competition and they sent me a whole load of free stuff and they totally didn't need to do that. So kudos.