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Yes, uneducated was a poor choice of word as I realise it has other connotations.
What I meant was that I am ‘educating’ myself about kettles by looking at online reviews etc. If I’m doing that for something so mundane then I’d have thought that when it comes to spending money on a repair to their bicycle, people would also have done a bit of research and investigation.
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There are things I want to research and things where I want to pay someone who knows more than me to do the work.
I recently plumbed in a sink for my wife’s office - I did the research, bought the parts and tools and did the job. There is a water heater, I have plumbed it in, however I don’t want to install an RCD into the fuse box and connect it up. For this I will employ an electrician so my research stops at the point I have found someone to do the job.
I totally understand some people just want a bike or for their bike to work and want someone to advise them on this. Then there are bike nerds like ourselves who have a network of people they can call upon for free advice and then source components and install themselves, sort of like Toffler’s prosumers.
Depend on what you mean by uneducated, I believe the majority of customers just want their bicycles to work/get the right parts and a minority* do know what they want (as in exact gear ratio, specific cables, brake pads etc.)
Uneducated a bit of a harsh word IMHO.
*I said minority because the majority of customer’s bicycles I have serviced isn’t really fussed on having like for like components (as long they’re given the full details), like going for a different 11 speed cassettes; they just wanna enjoy their bicycles.