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Surely the instances of customers who are 'uneducated' must be lower than those that know what they want, and know that, for example, all gear cables are not created equal?
It seems like cycling is something which people do get invested in and as well as enjoying the actual riding they also buy magazines, join forums, watch youtube videos etc etc.
Or am I just a bit of a weirdo that looks at kettle reviews?
M_V-
Surely the instances of customers who are 'uneducated' must be lower than those that know what they want.
Depend on what you mean by uneducated, I believe the majority of customers just want their bicycles to work/get the right parts and a minority* do know what they want (as in exact gear ratio, specific cables, brake pads etc.)
Uneducated a bit of a harsh word IMHO.
*I said minority because the majority of customer’s bicycles I have serviced isn’t really fussed on having like for like components (as long they’re given the full details), like going for a different 11 speed cassettes; they just wanna enjoy their bicycles.
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It seems like cycling is something which people do get invested in and as well as enjoying the actual riding they also buy magazines, join forums, watch youtube videos etc etc.
Where I work we have a customer who’s an absolute hitter, goes through chains and cassettes like nothing. They have absolutely no interest in what we do when they bring their bike in for service, as long as it works again they will pay any bill we put in front of them (mainly because there’s also the trust that it will only ever be genuine cost)
Cycling is different for everyone
edscoble
B0N0R
Because, staff who work there, supposedly know and passionate about cycling.
Like, isn’t that the main driving factor? I sold a £1800 on retail just cause I suggest them to a customer and feel it’s best suited for him.