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Evans was fucked already though?
Kind of, it was profitable, however HO kept moving the goalposts and spend a lots of money trying to get people to sell stuff without, you know, actually paying them living wages.
At one point in 2017, they spend £40,000 on motivation calling it “spiral of positivity” where I have to attend on my day off (luckily paid).
Evans Cycles had potiental, it had so many chances and options yet choose to go against it on the premise of trying to make as much money for wage the.. shareholders.
edscoble-
Evans Cycles had potiental, it had so many chances and options yet choose to go against it on the premise of trying to make as much money for wage the.. shareholders.
All this before Ashley, and isn't that the point - that hating on Ashley for damaging the business seems a bit weird given it was put in to administration in 2018. It was fucked then, and the responsibility is in the hands of the then management.
Howard
Evans was fucked already though? They burnt through millions “competing on the high street” while price matching anybody and anything online - completely unsustainable. It’s sad what it’s become but mikes bikes is the symptom not the cause. The bike trade has been a battleground and a case of survival of the fittest and now that cycle surgery and cycle republic have shut, evans and Halfords on their knees, we just need sigma et al to fuck off and we can get back to a half decent industry.
Every time you (not just you pedalsloth) buy the cheapest thing online (merlin, PX, wiggle, sigma...) you kill an LBS, just remember that.