Sort-of memes that are cracking you up at the moment

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Sam_w
It's my job to understand what drives people to purchase stuff, and change behaviour. I'm pretty sure that;
1. Even if the campaign went perfectly as planned it would not have driven any quantifiable additional sales (that sort of campaign rarely does, and social advertising does even less for non online purchases anyway)
2. The negative PR will have a non-quantifiable effect as well, and any effect it may have would be incredibly short lived. I have worked with some brands with some pretty major PR fuck ups over the year, and it is amazing how quickly it stops having an effect, there are obviously exceptions to this, but they are few and far between, and I don't see this being one.
For context, advertising for most big brands drives between 5 to 10% of annual sales, and that is typically brands spending millions per year on TV, so a shitty little press and social campaign, with associated negative PR will have no effect at all.

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Stonehedge in reply to @Sam_w

So at best the tweet was a futule exercise and at worst a total cockup.

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Sam_w in reply to @Stonehedge

You could replace the word tweet with advertising, and you wouldn't be far wrong for a lot of brands!

If anyone wants some good reading on this I recommend Byron Sharps book, "How Brands Grow" , he uses empirical techniques to actually understand the role that advertising has in driving sales, the answer is that it does have an effect, but not quite how most people think.

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