Sort-of memes that are cracking you up at the moment

I'm a chef and I'm neither young, dumb or particularly full of cum :(

My wife still avoids 3 drains

Generous theory; it was conceived by someone of a generation/nationality that wasn't aware of the sexist idiom about where women belong

Great recovery but Jesus Christ....how did that tweet happen?!

Wait, what... do people not realise that was all planned and intentional?!

Indeed. Michael O'Leary school of marketing.

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Well, the newspaper bit was planned and intentional. The tweeting of the words without context probably wasn't.if it was, it was a poor decision.

Well, the newspaper bit was planned and intentional. The tweeting of the words without context probably wasn't.if it was, it was a poor decision.

Fully intentional & guaranteed to go viral on twitter. Poor taste maybe but not an accident.

Fully intentional & guaranteed to go viral on twitter

The issue is that the explanation and context did not go viral on twitter. Most people who saw it think they fucked up. That doesn't fit the profile for manufactured scandal. Hence why I am not so sure that they intended the tweet to have the effect that it did.

I think the point is that the number of people who now associate BK with misogyny and will choose not to go there next time they need some fast food will be vastly outweighed by the number of people who will just see the furore and think "BK" next time they want/think of food.

In other words, I think you vastly underestimate the effect that any advertising (even bad advertising) has on the general population.

the number of people who now associate BK with misogyny and will choose not to go there next time they need some fast food will be vastly outweighed by the number of people who will just see the furore and think "BK"

And both will be vastly outnumbered by the people who were unaware of the whole thing.

outnumbered by the people who were unaware of the whole onion ring

‘Thing’. No? Sorry. Cheap shot.

tell us more about your take on sticky toffee pudding

Chatting to my wife about it. We reckon that the majority of BK customers are male and of a certain demographic so might find the whole thing to be 'bants', and while it won't really inform their brand view it will help with top-of-mind shiz.

Chatting to my wife about it.

What did you need in the kitchen?

It's my job to understand what drives people to purchase stuff, and change behaviour. I'm pretty sure that;

1. Even if the campaign went perfectly as planned it would not have driven any quantifiable additional sales (that sort of campaign rarely does, and social advertising does even less for non online purchases anyway)
   
2. The negative PR will have a non-quantifiable effect as well, and any effect it may have would be incredibly short lived. I have worked with some brands with some pretty major PR fuck ups over the year, and it is amazing how quickly it stops having an effect, there are obviously exceptions to this, but they are few and far between, and I don't see this being one.
   
   

For context, advertising for most big brands drives between 5 to 10% of annual sales, and that is typically brands spending millions per year on TV, so a shitty little press and social campaign, with associated negative PR will have no effect at all.

shitty little press and social campaign, with associated negative PR will have no effect at all

Really? Genuine question.

We can probably look at Ratner jewellery sales to find out.

It's probably more a power curve... if you happen to have the social media incidents which are at the top of the curve then craters your business, but for every other incident (the vast majority) there is no impact.

So really it's just risk management... most of the time you get away with it unscathed, and once in a million times it makes the brand extinct.

This one wasn't an extinction event, but others will be.

So at best the tweet was a futule exercise and at worst a total cockup.

I did say there were some exceptions! Ratner being one of the famous ones. As a counterpoint I analysed Cadburys sales after they had a salmonella outbreak and had to recall loads of product, it had a short term blip, but within 3 months sales were back to normal.

Yep, Advertising and PR for a brand like Burger king (impulse purchase, oligopoly, high brand awareness) will only be driving a very small proportion of their sales.
I worked on a large pizza chain who spent a lot on media and it drove about 5%, but then that 5% is millions of £ in sales, so that is still a significant amount of money.

You could replace the word tweet with advertising, and you wouldn't be far wrong for a lot of brands!

If anyone wants some good reading on this I recommend Byron Sharps book, "How Brands Grow" , he uses empirical techniques to actually understand the role that advertising has in driving sales, the answer is that it does have an effect, but not quite how most people think.

Why the fuck are adverts fucking everywhere then? Stupid things.

Because art directors, copywriters, copy editors, advertising execs, advertising key account managers, photographers, all want you to buy more stuff from the companies that make stuff because they all need money to buy new bikes. Simples