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the number of people who now associate BK with misogyny and will choose not to go there next time they need some fast food will be vastly outweighed by the number of people who will just see the furore and think "BK"
And both will be vastly outnumbered by the people who were unaware of the whole thing.
gbj_tester
I think the point is that the number of people who now associate BK with misogyny and will choose not to go there next time they need some fast food will be vastly outweighed by the number of people who will just see the furore and think "BK" next time they want/think of food.
In other words, I think you vastly underestimate the effect that any advertising (even bad advertising) has on the general population.