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This pops up on my insta a bit
https://www.girocycles.com/ - hipster gravel + youtube presence + coffee and ridez etc etchttps://www.cyclerightbikes.co.uk/ - Northwood is hardly Kensington but they only sell stupid expensive bikes and again - coffee and cake.
With all these fancy boutique trinkets, one fears an extremely poor margin . Its also incredibly fickle and far too trend driven with product that is available readily online. These small shops that have filled the last page or so, are either no more ( if they turned a profit?? ) or demand their owners to be so heavily involved that time off is scarce and again, profit is minimal