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To all that have mentioned coffee, there is a bakery chain next door but one who do fine coffee
Maybe work out some deal with them where people get a free coffee with every service (purchase over £xxx, etc.)? Your mate pays for the coffee at cost, free coffee people also buy a cake, they enjoy their coffee and cake and the experience stays with them, they tell their friends, everyone wins.
All of the comments previously are welcome and i do share many of the ideas however my pal does want to make some money out of this......
To all that have mentioned coffee, there is a bakery chain next door but one who do fine coffee