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I'd agree. C19 has given new life into what was becoming a doomed industry.
I know his biggest problem is going to be able to decide what Avenue to head down. Some of you have mentioned eBikes and thats a great suggestion. He's unsure if posh road would work in this area as rumours are about of another new shop.on the horizon in a more affluent area of the city. There is a trad shop 2 miles away, Trek , Genesis and Surly and they are on the brink of folding as they cannot get any stock.
My thoughts are to try and get an account with a big group who own many decent brands in the hope of cross pollinating- Pond cover this but I'm unsure how hard it is currently getting products into the UK
One thing COVID has show us is with sufficient demand the traditional bike shop model works as it should - I've not had to sell a single bike at a discount over the last year, so we made a much better margin, and as wiggle et al have ran out of stock that's meant less competition (No 50% off RRP shimano groupsets floating around online anymore) chuck in Brexit making it harder to get cheap stuff from Europe which will only continue. Our on-site cafe's been closed most of the year due to covid and reduced footfall in the area making takeways non-viable