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  • There will be elements of any business that aren't profit making.

    I mentioned coffee because it's an example of a common step away from purely traditional bike retailing.

    You could go entirely the other way. Just build a pretty Factor showroom, do bike and cleat fitting and have a fancy laptop to talk through colorways with customers and sell them Zipp wheels.

  • and sell them Zipp wheels...

    There lie the badgers, the question is how many Zipp wheels are you able to sell to customers before you ran out of customers with money to buy Zipp wheels?

    Might be lucky if you're operating in Kensington or Islington.

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