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Charge a fee for the installing of parts bought elsewhere.
Charge a fee for building mail order bikes.
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How do you get folk not busting your ass with price match?
Simple; we don't.
Always charges RRP, it's the quality of services that count, the majority of customers just want their bike fixed/get the right stuff from talking to the sales assistant.
If they buy the parts elsewhere (for servicing); we simply couldn't offer guarantee on it as it didn't come from us, if chain failed for instance, we can't offer refund/replacement.
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Bike shops in Australia were offering Wiggle related services like assembling your Wiggle sourced bike and fitting your Wiggle parts as a thing as they were already so dominant in the parts biz they didn't bother trying to sell pedals.
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dancing james
edscoble
dubtap
@Greggory
How do you get folk not busting your ass with price match? Or 'loyal' customers not rocking up on internet specials or with Wiggle parts and expecting them fitting??
Great customer service only goes so far