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grams
Interesting idea.
Zipcar doesn't seem to have any issues with people vandalising their cars. I guess some kind of system that locks something (a key of some sort) inside the cargo bike in some kind of container, which you would unlock with your phone, then use to unlock the cargo bike would work well.
I don't think those obstacles are not able to be overcome, I just wonder how many people would actually use them. A cargo bike is not easy to just get on and ride if you haven't before. I'm sure some people would use them, possibly not enough for TFL to make an investment and definitely not enough for a company to risk it.