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Yeah I think that's what they're aiming for. But at least with C2W, you own the bike at the end of it all. This is like leasing a car, which I guess is very popular.
The monthly rolling contract might appeal if you were only going to be here for a short time - a foreign worker on a short contract for example.
jackincaves
hippy
I guess it's like a cycle2work scheme for people that don't want the bike or maintenance issues, big outlay. I assume they maintain the bikes for you or something?