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Yeah I think that's what they're aiming for. But at least with C2W, you own the bike at the end of it all. This is like leasing a car, which I guess is very popular.
The monthly rolling contract might appeal if you were only going to be here for a short time - a foreign worker on a short contract for example.
I've seen a few of these around, but they were single-speed and with a massive fairing on the back wheel.
Would love to know how they've worked out that the package is worth £1,000. Presumably because the bike is so awful, it will require £100s worth of their 'on-demand maintenance'.
The £23.99 per month also only applies if you pay upfront for 12 months. At which point, surely it's just better to go and buy a bike?