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I needed to do this into brick (indoor) and really struggled.
In the end I used some of that super-doober strong adhesive that comes in a mastic-style tube. It worked.
Luckily for me it's in the outhouse, walls are white and glue is white - so doesn't need to look good. But if there are two of you and you can work out how to pin the cable straight during the process I think it can be done neatly.
Can I hammer cable clips into a rendered wall / is there a risk of it dislodging large chunks and falling off? I need to secure a flappy TV aerial able.