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they are constantly in marketing mode with these short snappy campaigns
I remember hearing an anecdote about Cummings related to this. Before he got into bed with Johnson, he had been courting a number of different Tory candidates for PM and providing communications advice. When it came time to launch their campaigns, they all facepalmed as they revealed their slogans and realised Cummings had fed each one of them a snappy three-liner, as has become his trademark.
Is he advising Labour now, too?
(Apologies if this has been covered. I only lurk this thread from time to time.)
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snoops
Recognisable talent is different to profile. Where Labour have been left behind is the Tories have worked out marketing is more important than anything else, they are constantly in marketing mode with these short snappy campaigns, Labour just don't seem to be able to cut though with messaging in the same way.
They've already worked out what agenda to set post covid, you only have to look at the weird trying to kick off a culture war thing, they know that will split the vote for Labour. Whichever side Labour picks they lose votes.