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Regardless of what they do they need to actually have a high enough profile that people will recognise and vote for them.
It's a nice idea that it should be all about substance and not style but you only have to look at our PM to see what the reality is.
aggi-
Recognisable talent is different to profile. Where Labour have been left behind is the Tories have worked out marketing is more important than anything else, they are constantly in marketing mode with these short snappy campaigns, Labour just don't seem to be able to cut though with messaging in the same way.
They've already worked out what agenda to set post covid, you only have to look at the weird trying to kick off a culture war thing, they know that will split the vote for Labour. Whichever side Labour picks they lose votes.
mustardbeak
That depends on what you think politicians should do