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The brand might be toast but they'll sell up, rebrand and move on.
To quote Kevin Spacey from that movie about an investment firm dumping stocks before they crashed, “This is what the beginning of a fire sale looks like.” They started the fire sale with robinhood when they decided to stop buys on GME.
Adhiero
I guess their eventual fine by the SEC will be much less than any of the fallout from this.
The brand might be toast but they'll sell up, rebrand and move on.