I wasn't involved - but do know the author - but it resonated and straightened many things I've been contemplating recently. The responsibility these days when designing and manufacturing products is huge, and I've long held the view that it's imperative to ensure any resources used (virgin, recycled, low impact) are utilised to their maximum. You can make the 'greenest' product in the world, but if it's crap, you're doing more damage than good.
There's so many examples in bikes - ability to repair, upgrade, rejuvenate, the emotional attachment and timeless appeal - that we should apply to clothing and textiles.
Sorry, this is turning into a plug, but they post some good thought-provokers, and their newsletters / IG aren't all product promos - some beautiful photography too - so thought I'd share.
Thought I'd draw attention to a neat feature on emotional durability just posted on the Albion;
'The Most Sustainable Product Is The One You Already Own'.
I wasn't involved - but do know the author - but it resonated and straightened many things I've been contemplating recently. The responsibility these days when designing and manufacturing products is huge, and I've long held the view that it's imperative to ensure any resources used (virgin, recycled, low impact) are utilised to their maximum. You can make the 'greenest' product in the world, but if it's crap, you're doing more damage than good.
There's so many examples in bikes - ability to repair, upgrade, rejuvenate, the emotional attachment and timeless appeal - that we should apply to clothing and textiles.
Sorry, this is turning into a plug, but they post some good thought-provokers, and their newsletters / IG aren't all product promos - some beautiful photography too - so thought I'd share.