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Also @sacredhart ... just cuz you don't pay doesn't mean you aren't useful. I'm not saying even selling data to other companies but in research the raw data is very useful.
The data is mined as "free"/consumers tend to get compromised quicker than corporate. Again, it's all anonymous (at least where I work it is) but it's very very useful to spot botnets/new viruses/etc... etc...
Kirth
DNS is cheap to operate and so the margins are good. Meaning as long as you can get some small % to pay, you can actually make a profit even whilst some large % aren't paying.
I'm paying. But then... my house, phone and car are together doing more than 1.4M DNS requests per month.
But that's only slightly profitable for them... it's the business plan that pays, that and their education plan.