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People who shat the bed, presumably. Or who have small kids or incontinent pets.
Anyway, I suspect the cost of adding another program is very close to zero, and the risk of missing a sale because your machine has fewer programs-that-will-never-be-used-anyway than the competition is higher than zero.
Washing machine. On which we only ever use the 1:15 cycle. Who washes sheets for four hours at 60 degrees, and more importantly, why?