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Article in the FT covers this to some extent
The SEC is also likely to investigate whether users are being paid for their recommendations by companies or other organisations seeking to move a stock. Any investigation could take months — or longer — involving subpoenas of user IP addresses and broker trading records, Mr Cutler said.
The commission can also intervene sooner if it sees egregious market moves or suspects manipulation by suspending trading in a stock or by seeking temporary relief through the courts. Mr Cutler noted, though, that suspensions were often unpopular because it left investors who had jumped into the stock stuck in the shares.
The SEC declined to comment. Reddit said it prohibited the facilitation of “illegal transactions” and that it would “review and co-operate with valid law enforcement investigations or actions as needed”
And when the Reddit team run out of steam - who is going to buy all their worthless shares off them ?
Market manipulation is crime, usually if it's an individual or small group they go to jail. How can organized mass events like this be punnished ?