Functional bikes. Not Porn not Anti

I'd argue those tyres were never originally intended to be retailed wholesale. I'm guessing they were low margin for dealers to begin with, let alone once you overlay the current global supply issues and skyrocketing shipping costs.

They pretty heavily recruited dealers and pushed for large orders a year ago. Their tyres were pretty close to keystone for pricing.

If it's only a 'suggested' retail price then what's stopping you from passing on the increase?

If you sell above MSRP it’s pretty noticeable to the customers. Looking up products and reviews is almost de rigueur in 2021.

At the end of the day they either make commercial sense for dealers or they don't. Sounds like they don't.

True. bike shops are suffering, and closing right now, not due to lack of sales but due to lack of available product. If they had been honest with shipping times and not tying up bike shops money for weeks at a time I’d probably be less pissed.