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I'd argue those tyres were never originally intended to be retailed wholesale. I'm guessing they were low margin for dealers to begin with, let alone once you overlay the current global supply issues and skyrocketing shipping costs.
If it's only a 'suggested' retail price then what's stopping you from passing on the increase? At the end of the day they either make commercial sense for dealers or they don't. Sounds like they don't.
It was taking them 1 month to get in stock product out the door this year to dealers, if customers ordered directly it was shipped within a few days. Grossly over charging for shipping also appears to be common in the last 9 months. We just got a notice that shops will be charged a Covid fee of $5-8 per tyre ordered, we are NOT expected to pass this increase along to customers and MSRP will remain the same.
On an non business front, his blog has become nothing more then schilling for his own company. He gives backhanded compliments to others in the industry. And the change of name from Compass Cycles to Rene Herse is complete “bicycle-reenactment.”