Picked up a couple of things in the CAMRA book sale, including this. Pete Brown can IMO sometimes be a bit glib, but he certainly knows his stuff with regards to marketing and branding. The odd moment of marketingbollocks aside, I thought it an interesting overview of the modern beer market, albeit with a strong focus on the craft side of things, and it has lots of pretty images.
Picked up a couple of things in the CAMRA book sale, including this. Pete Brown can IMO sometimes be a bit glib, but he certainly knows his stuff with regards to marketing and branding. The odd moment of marketingbollocks aside, I thought it an interesting overview of the modern beer market, albeit with a strong focus on the craft side of things, and it has lots of pretty images.
1 Attachment