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I quite like the idea of an annual 'event' around a beer release. The quality of beer is so high now & on regular release schedules how else do you differentiate?
I wouldn't pay £8 for it every week but happy to once a year. Do wish they'd brew Neal gets things done more regularly though, which I guess like Putty I'll always pick up based on how good it was comparatively when I first tried it in 2017
LukeG
The margins are neither here nor there. My point is that is a wildly over-hyped beer that's no better than any other DIPA that Verdant or anyone else makes. When you compare it to the Deya beer I mentioned it's just not as nice in my opinion, so the fact that it's £2 a can more expensive makes for an underwhelming experience rather than a price scandal. If they're selling out I'm genuinely happy about that as a supporter of independent businesses and a Cornishman myself. I'm just baffled by the hype around what is just another DIPA.