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Just playing devils advocate. If it was a trans woman in the picture would people be offended or full of praise.
I’m not defending the use of men or woman in advertising. But if some says they give me some money to straddle a bike with my top off and lasers coming out of my nipples like Froome. I’d probably do it
It would be less "meh". Regardless of whether the pic in question should be in this thread, are you really going down that "what about objectification of men? we can be victims too!" level of epic sadness?