Crap 'Buzzwords'

Less is fewer

Came across a heading in a ‘slide deck’ today that read ‘uplevel the narrative’ and am surprised I had the fortitude not to hang myself before anyone got home.

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"threat actor" and "bad actor" are pretty standard cybersecurity jargon

It's still crap.

"new logo" meaning not "new logo" but "a new customer whose logo we can stick on our website or on that slide we continually wheel out to impress people"

I literally just opened a document with the subtitle "New logo work" meaning "Some shit we're doing to win new customers".

"[Our company] has a big, bold goal to reach 1,300 new logo accounts for [this product area] over the next six months."

remove "logo" – exact same meaning and greater clarity

I have heard the word 'maven' (loosely meaning 'expert') far too fucking much this week.

I know it's grammatically correct, but there's more than a whiff of buzzword when people 'talk to' something as opposed to, you know, 'talk about' it.

"The goal is to bring Linux support on Apple Silicon Macs to the point where it is not merely a tech demo, but is actually an OS you would want to use on a daily driver basis,"

vom

Yer, and the addition of "basis" is mostly redundant, but annoyingly prevalent.

On a daily basis = daily
On a daily driver basis = daily
On a regular basis = regularly

what's especially confusing (potentially) is that a couple of sentences later, the article uses the term 'driver' in a computing context.

This is just all buzzwords from Giant and I have no idea what any of it says

https://www.giant-bicycles.com/gb/tensio

'it's got legs'

Not a buzzword as such, but this triggers me for some reason.

But not to be confused with 'it's grown arms and legs' or indeed 'it'll cost an arm and a leg'.

'drinking from the fire hose'

"Julie only started on Monday so she will be drinking from the fire hose, but she might be worth bringing into this conversation"

'conversation'. In favour with our management at the moment. 'we'll have a conversation'.

Also we no longer talk about things, we talk around them.

'we'll have a conversation around it'

Does that mean they won’t actually talk about the elephant in the room?

Yoot/yute used ironically or not, fuck, off

This is the invite to our Idealisation Session next Tuesday.

:(

Reminds me...

https://github.blog/2021-01-17-update-on-an-employee-matter/

On Friday, January 8th, GitHub separated with an employee.

Utter passive nonsense!

i found that phrasing horrible, but it's not passive voice

i'm trying to find useful articles on this issue (which is often called 'false passive' but google doesn't seem to be helping) but can't find anything right away.

In a job description:
“You will thrive in a matrix blue chip structure that is down to earth and personable”

gwynethpaltrow_blokeoutofradiohead_conscious_uncoupling.jgif

Why does everything at my work have to be 'at pace' rather than 'quickly' or 'rapidly'?

We know that the world around us is constantly changing - at pace - in unexpected ways.