It wasn't really a hack. They just scraped the site.
They scraped it by exploiting a security flaw and by injecting covert admin accounts into the backend. That's how they got DMs as well as public data. I'd consider that a hack.
Ah, the interview I read with the person behind the scraping didn't mention that!
@Stonehedge started
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It wasn't really a hack. They just scraped the site.